Director of Product Design
Yext
At Yext, I split my time between designing AI-driven user experiences and leading design team operations as a hybrid player-coach. My scope included shipping key product features, implementing systems that supported scalability, and maturing the internal design practice through career development and process optimization.
As we explored how to integrate large language models into its platform, I led design on the AI Prompt Playground, a tool to help internal teams and enterprise users prototype and test AI prompts quickly.
Result: The playground became a go-to internal tool for AI prototyping and influenced the direction of customer-facing AI features in Yext's Answers product line.
A major initiative I led was the redesign of the bulk reply workflow for Google reviews, a tool used by large enterprises managing thousands of customer interactions.
Problem: The existing experience was rigid, overly complex, and nearly unusable for first-time users. Clients had to jump through multiple disconnected steps just to send a basic response.
Solution: I redesigned the product from the ground up to prioritize usability, speed, and scale. This included:
Creating a simplified "compose once, reply many" system for bulk customization.
Embedding template suggestions and leveraging AI to help users draft and send many responses at once.
Removing unnecessary steps and collapsing logic-heavy flows into fewer, clearer screens.
I also worked closely with PMs and engineers to push back on overly complex backend constraints that were surfacing unnecessarily in the UI.
Impact: The redesigned experience cut onboarding friction for new users and reduced average time-to-publish a review.
Across all my projects, I made it a priority to simplify the user experience, especially for new users entering a complex, enterprise-grade product.
I led efforts to:
Reduce redundant UI patterns and rework onboarding pathways to be more forgiving.
Audit and rebuild the core component library in Figma and code, with better documentation and logic for edge cases.
Push the design system toward more opinionated defaults to reduce inconsistency across teams.
A lot of this required navigating internal friction—aligning with stakeholders who had different ideas of "enterprise-grade" and advocating for the user when product decisions leaned too technical or sales-driven.
As a design manager, I supported other designers through mentorship, career development, and process improvements. I helped define leveling criteria, ran weekly critiques, and created cross-functional rituals for better collaboration between design, product, and engineering.
My time at Yext sharpened my skills in simplifying complexity, designing for scale, and navigating organizational challenges. I learned how to advocate for users while staying grounded in technical feasibility—and how to push for cleaner, more elegant experiences even when it meant saying “no” to over-complication
Back