Product Design Manager

Keller Williams

I led a comprehensive UX/UI overhaul to modernize and streamline our core product experience. Through cross-functional collaboration, user research, and design system improvements, we delivered a more intuitive and scalable interface. The redesign resulted in increased user engagement, faster task completion, and a stronger design foundation for future growth.

My Initiatives

UX and UI Overhaul
New Design System
A Redesigned Homepage
ADA Audit
Process Enhancements
New ios and Android Apps
A Compare Home Experience
Redesigned Property Page

Designing for 170,000 Real Estate Agents

We devised a few methods for keeping close to our agents and making sure were listening to them to help us discover ideas, problems and opportunities.

• Tech booths and feedback workshops at our conferences - Mega Agent Camp and Family Reunion

• A beta group of agents that we could access whenever we needed to

• Field Days at local brokerages where designers would shadow agents at open houses and throughout their day.

Getting Feeback at our Conference

Our booth

Designing for 1M Homebuyers

Qualitatively, We evaluated our products with homebuyers through a series of moderated in person interviews and unmoderated testing using Maze.

Quantitatively We built dashboards to track different KPIs such as conversion rates, time spent per listing, repeat visits. Insights from these dashboards led to targeted feature improvements.

Updates to App

We redid our app to include comparing homes, virtual touring, higher quality images, better agent/buyer chatting and new features focused on home ownership

Updates to Web

I think it's always critical for a company to lean into their superpower. And ours is our real estate agents. We made a concerted effort through copy adjustments to bring agents and their impact more into the user's mind. Tiny steps like these are cheap to do, but can have large impacts

Adjustments included new copy that brought the agent into the picture, a more robust search experience that included finding an agent and a new photography style that focused on the reasons to purchase a home

Updates to Design Processes

Updated Design System

I helped lead the rebuild our Experience Design System across all digital platforms KW.com, and our mobile apps. Working closely with our design system specialists, I led efforts to modernize visual styles, enhance accessibility, and create a flexible component library. This large-scale initiative required tight collaboration with designers, product teams, marketing, and executives to drive alignment and deliver a cohesive, scalable system.

ADA Audit

I led the design side on a major project to bring our existing site and future designs up to ADA standards. This was a major undertaking as it required action from PMs, Lawyers, Engineers and Designers. We found over 1000 issues that needed to be addressed to make our product compliant and after going through the process of fixing our violations - I came up with checklists, trainings, delivery and testing guidelines to make sure the new features we were building were compliant and inclusive.