Reimagining our platform for thousands of brands and millions of listings
Our platform had grown too complex over the years. I led a redesign of our core experiences to speed up common workflows and prove the value of our platform to large clients. The main goals were…
Streamline the product to focus on the most important fows
Launch a new design system with modern components and design thinking
Demonstrate value through stronger analytics
Role
Director of Product Design
Focus
AI
Design Systems
Design Process
Analytics
Quick Access to Reviews
Our redesigned inbox screen made it quick and easy to find and respond to reviews from any platform.
Enabling AI Experimentation
The AI Prompt Playground is a tool to help internal teams and enterprise users prototype and test AI prompts quickly.
It became a go-to internal tool for AI prototyping and influenced the direction of customer-facing AI features in Yext's Answers product line.
The ability to learn more about your reviews
The new review insights page made it a lot easier for our users to understand which locations were doing well.
The ability to learn more about your listings
New competitive analysis tools made it a lot clearer to see where our users ranked.
A New Design System
Our new design system accelerated our shipping times, improved accessibility, and ensured consistent styles across hundreds of screens in light and dark mode.
Results
50% Project Efficiency Growth
Design projects that had previously taken months now took weeks due to project effiency gains based on new design system and review processes
A more collaborative and faster design team
New design critiques and standards led to a more open and lightweight design culture.
50% Decrease in time spent responding to reviews
And a large decrease in time spent responding to reviews!