Building New Companies for Underserved Pet Parents

I led design for a portfolio of new pet parent ventures within Mars Petcare, launching multiple zero-to-one digital products.


I built design teams, established scalable systems, and embedded user-centered practices into early-stage ventures, helping shape innovative, consumer businesses aligned with Mars' strategic vision.

Role

Director of Product Design

Focus

0 to 1

Journey Mapping

Design Process

Visioning

Design Strategy

Branding