
Building New Companies for Underserved Pet Parents
I led design for a portfolio of new pet parent ventures within Mars Petcare, launching multiple zero-to-one digital products.
I built design teams, established scalable systems, and embedded user-centered practices into early-stage ventures, helping shape innovative, consumer businesses aligned with Mars' strategic vision.
Role
Director of Product Design
Focus
0 to 1
Journey Mapping
Design Process
Visioning
Design Strategy
Branding