Reimagining our platform for thousands of brands and millions of listings

Director of Product Design | AI Enhancements, Streamlined Product, UX Strategy

The Problem

Yext’s platform had grown too complex over the years. Our value prop was becoming unclear, our home page was too cluttured and our Success Team was getting too many support requests.


I led a team of designers to redesign and simplify our core experiences to speed up common workflows, simplify the overall experience and prove the value of our platform to large clients.

Our Goals

Reduce Churn

Validated through churn analytics and customer surveys

New Design System and Streamlined Core Flows

Validated through new client feedback, first time user tests and internal velocity metrics

Position Ourselves as a Leader in Generative Engine Optimization (GEO)

Validated through new client feedback, first time user tests and internal velocity metrics

What I Did

I split my time between designing AI-driven user experiences and leading design team operations. My scope included shipping key product features, implementing systems that supported scalability, and maturing the internal design practice through career development and process optimization.

  1. Guided a team of designers shaping Yext's core platform products including Analytics, AI, Inbox, Listings, Reviews, Competitive Intelligence

  1. Created a culture of craft, quality and execution by motivating product designers across experience levels to do the best work of their careers.

  1. Collaborated Closely with Product, Engineering, and Research to deliver innovative work that actually made our user's lives better.

Simplifying the Product & Redesigning Core Components

I made it a priority to simplify the user experience, especially for new users entering a complex, enterprise-grade product.


I led efforts to:

  • Reduce redundant UI patterns and rework onboarding pathways to be more forgiving.

  • Audit and rebuild the core component library in Figma and code, with better documentation and logic for edge cases.

  • Push the design system toward more opinionated defaults to reduce inconsistency across teams.

Building Tools for AI Experimentation

As we explored how to integrate large language models into its platform, I led design on the AI Prompt Playground, a tool to help internal teams and enterprise users prototype and test AI prompts quickly.


Result: The playground became a go-to internal tool for AI prototyping and influenced the direction of customer-facing AI features in Yext's Answers product line.

Listings Insights

 Listings Intelligence, empowered our users to gain deep insights into their digital presence by revealing exactly how their listings were performing.

A New Design System

Our new design system accelerated our shipping times, improved accessibility, and ensured consistent, high-quality styles across hundreds of screens.

Impact

+50% Project Efficiencey Growth

Design projects that had previously taken months now took weeks due to project effiency gains based on new design system and review processes

A more collaborative and scalable design practice

Enter example here

A Large Increase in Feature Usage for AI Enhance Reply Tools

Validated through new client feedback, first time user tests and internal velocity metrics